You really need a fundraising plan. You can’t just fly by the seat of your pants and take opportunities as they come along. That’s reactive fundraising. You need to be proactive.
A structured fundraising plan is the key to success. It’s actually been proven to be the number one indicator of fundraising success. Fundraising shops that simply have a plan, regardless of what is in it, perform a lot better than organizations without a fundraising plan.
It goes back to the old Ben Franklin quote, “If you fail to plan, then you’re really planning to fail.” So please, invest the time to put together a simple fundraising plan which will take your fundraising operation to the next level.
What are your thoughts? Join the discussion in our private Facebook group, the Fundraising Fish Fry. @fundraiserchad and the other 250+ fundraisers in the community would love to hear from you!
Chad Barger, CFRE teaches small charities to fundraise more effectively. He is a sought after nonprofit fundraising consultant, trainer and coach. Chad is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching for small, but mighty, nonprofit organizations. As a Master Trainer for the Association of Fundraising Professionals, Chad is a frequent presenter at nonprofit conferences. Chad serves as an Adjunct Instructor at Messiah College, teaching their fundraising course.
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