For this edition of Productive Fundraising In Action I interviewed Beth Brodovsky, President of Iris Creative Group. I’ve seen Beth present at multiple fundraising workshops and conferences. She’s always on her game. So, lets dig in and see what she does on a daily basis to make that happen …
What one personal productivity technique has had the most impact on your career?
Taking action right away.
Why did you choose this specific technique over any others that you may use?
Delaying decisions has caused me many more problems than making the wrong decision.
Do you have a favorite productivity book, system or expert that you look to for guidance?
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Summary (Chad’s Two Cents)
Beth’s answers were short and to the point, but boy did she strike a chord with me. Taking decisive action is something that I occasionally struggle with and something that nonprofits in general are horrible at doing. I wrote a blog post on this a few weeks back … Fundraisers Need to Stop Meeting & Start Deciding. Sometimes we just need to take the plunge. The repercussions are often no where near as bad as we think they are.
Beth’s book recommendation is a great one. I have not read it cover to cover (it’s somewhere on my kindle wishlist), but I’ve heard Greg McKeown interviewed several times by other productivity gurus. He preaches “essentialism” which is somewhat like minimalism, but more about commitments and energy and less about stuff. One of the key premises is that you can do more by doing less. The key is maximizing your potential on things that matter to you and your dreams, not on things that matter only to other people.
Beth Brodovsky serves as President of Iris Creative. Iris Creative Group helps organizations get focused in order to drive participation. They specialize in discovering the perfect audience for their clients and developing communications that inspire them to action.