We’ve all seen the (horrible) donor retention numbers for most nonprofits. Most of us have said “Whew … at least mine isn’t that bad!” But we can all certainly do better.
There are tons of stewardship techniques out there. We all talk about spreading #donorlove. But do we ever really look at the root causes? Why do donors actually leave? Maybe if we tailor our approach to addressing these causes we’ll have more success.
Fundraising guru John Haydon does an excellent job of summarizing the “5 Big Reasons Donors Leave” in this post. And he provides actionable advice to address each of them. Happy reading!