We’ve all seen the (horrible) donor retention numbers for most nonprofits. Most of us have said “Whew … at least mine isn’t that bad!” But we can all certainly do better.
There are tons of stewardship techniques out there. We all talk about spreading #donorlove. But do we ever really look at the root causes? Why do donors actually leave? Maybe if we tailor our approach to addressing these causes we’ll have more success.