Fundraising Optimization Program

Productive Fundraising’s Fundraising Optimization Program is our primary consulting offering and @fundraiserchad‘s specialty!  They allow him to access his 20 years of fundraising experience and encyclopedic knowledge of fundraising best practices (plus current research) to create customized recommendations for any nonprofit organization.

This is not simply learning what most nonprofits should do to raise more money.  These are specific recommendations to take your charity to the next level of fundraising success.  It includes in depth analysis and a one on one consultation call with Chad which allows the recommendations to be custom-tailored just for your organization.

The recommendations are organized into a prioritized Tactical Improvement Plan, which is designed to be implemented over the the course of one year.  Each Tactical Improvement Plan is unique but they typically address the following areas:

  • Board Engagement
  • Donor Databases / Data Integrity
  • Email Communication
  • Events
  • Grant Writing
  • Mail Appeals
  • Monthly Giving
  • Planning & Innovation
  • Relationship Building
  • Social Media Usage
  • Sponsorship
  • Stewardship
  • Volunteer Utilization
  • Website Optimization

Where applicable, templates and samples are always provided to fast track the implementation of the recommendations.

But we don’t just deliver a plan and leave the rest up to you.  Fundraising Optimization Program clients also receive one on one coaching, unlimited email support, access to online training and other resources to ensure program success.

online intensives


We’re able to help almost any nonprofit, but there a few prerequisites:

  • The organization is a US-based 501(c)(3) nonprofit organization;
  • You raised between $25,000 and $2,000,000 in your most recently completed fiscal year (no brand new organizations, no large nonprofits);
  • You have staff members, volunteers or a combination of the two able to devote at least 10 hours per week to fundraising activities.

How it Works

First you complete the brief interest form.  This doesn’t lock you into moving forward, but it lets us start a conversation and generate a program overview & benefits document which you can share with your board/staff/etc.  We’re happy to answer questions via email or schedule a phone call.  We understand that this is a big step for you!

After we receive the signed contract back, the optimization process begins.  We start with a comprehensive online survey.  A consultation call is then scheduled with @fundraiserchad to dig a bit deeper into your unique fundraising challenges and opportunities. 

Then, the Tactical Improvement Plan is compiled and delivered (once your initial payment is received).  Calendars are typically delivered within 30 days of contract signing, but occasionally take a bit longer (due to consultant availability and state registration requirements).  Your first thirty minute one on one coaching call is scheduled with @fundraiserchad to review the recommendations and answer any questions.

Throughout the year you’ll have additional one on one coaching calls with Chad every 6 weeks.  These check in calls provide the ability to troubleshoot, adjust and pivot to make sure you get value from the program.

You’ll also receive 12 months of unlimited email support (response time is typically 72 hours or less).  This will allow you to ask questions and receive additional advice as you’re implementing the plan. 

And in case you want to know the reasoning behind the recommendations, you’ll also receive 12 months of access to our Client Webinar Archive with 45 minute webinars covering most of the topics in your plan.

Finally, the best part … the whole process is a repeatable cycle.  Many of our clients stay with us year after year.  We’re able to repeat this process in year two, three, four … by delivering a new Targeted Improvement Plan that builds on the success of the previous year.  Fundraising is a journey of continuous growth, it’s never done and it can always be improved upon.


We know, we know … this all sounds great, but how much does it cost?  We’re up front about that too … there are no surprises with this program. 

All of this is offered at the low rate of just $2,400* for the 12 month term (monthly & quarterly payment plans are available).  

That’s it … that’s the cost to ensure that your organization has access to the most current fundraising strategy in an approachable, easily implemented, custom-tailored format … plus year round implementation assistance.

*Clients based in CA, CO, FL, HI, IN, MD, MA, MN, MS, NH, NJ, NY, NC, OH, OK, RI, and UT will be charged an additional state-specific annual compliance fee.  Please contact us for a state-specific direct quote.

Next Steps

Ready to move forward?  Complete the interest form and we’ll go from there.  No pressure … just meeting you where you’re at to optimize your fundraising so you can take fulfill your mission even better than you are doing today!