In this guest post for fundraising expert Michael Rosen, I talk about the difference between relationship fundraising and transactional fundraising. My biggest takeaway from the 2016 Association of Fundraising Professionals International Conference (in Boston) was that these two fundraising theories can, and should, coexist in the same fundraising plan/shop.
Please give it a read and let me know your thoughts:
https://michaelrosensays.wordpress.com/2016/04/06/stop-showering-all-of-your-donors-with-love/