Stop Showering All of Your Donors with Love


In this guest post for fundraising expert Michael Rosen, I talk about the difference between relationship fundraising and transactional fundraising.  My biggest takeaway from the 2016 Association of Fundraising Professionals International Conference (in Boston) was that these two fundraising theories can, and should, coexist in the same fundraising plan/shop.

Please give it a read and let me know your thoughts (via twitter):

Michael J. Rosen, CFRE is President of ML Innovations, Inc., a fundraising and marketing consulting firm serving nonprofit organizations and the companies that assist them. An AFP Certified Master Trainer and Certified Fund Raising Executive (CFRE), Michael is the author of the bestselling book “Donor-Centered Planned Gift Marketing.”