One of my most common recommendations to clients is to start a monthly giving program.
It’s hard to believe, but I don’t think I’ve ever shared a Veritus Group article with you all. That’s a crying shame because they are awesome!
Richard Perry and Jeff Schreifels deliver great content on a regular basis. Much of their content is major gift related (and is sometimes a stretch for the tiny fundraising shops that most of you run), but there are also gems like the post I’m sharing today … “Get Rid of the Word Annual.”
I’m sure you see where this is going. Why do we use this counterproductive term? We’re essentially training our donors to only make one donation per year! Richard has some other examples of ways that we do this and some alternative language that you can put into use immediately.