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Category: Appeals / Direct Mail

End of Calendar Year Campaign Timeline

End of Calendar Year Campaign Timeline

@fundraiserchad's simple, proven timeline for a highly effective end of calendar year fundraising campaign, from priming piece to final resend email.

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Email Address Acquisition Postcard Sample

An email address acquisition postcard sample that is cutting through the noise with several of my coaching clients.

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Lapsed Donor Mailing Sample

@fundraiserchad's proven letter to greatly increase lapsed donor reactivation! A template / editable version of this sample is available to @fundra

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Fundraising Writing Checklist

Learn how to write the most effective fundraising appeals with this Fundraising Writing Checklist from Productive Fundraising.

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The 7 Keys to Fundraising Success Guide

The 7 Keys to Fundraising Success Guide

Running a small shop and struggling to "do all the (fundraising) things?"  Good news ... you don't have to!  This guide highlights the seven keys to

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Keys to Super Charged Fundraising Appeals Guide

Here's 12 tips for improving your fundraising appeals. These tips outline: stories, addresses, call to actions, packaging, visuals and other imp

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Effective Envelope Samples

    Envelopes can make or break an appeal. Here's a sample envelope that can help ensure the appeal gets opened   T

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Donation Reply Card Sample

    Strategically made donation reply cards can increase return on investment. Here's a sample that can help you create a donation

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Appeal Letter Template

    Use this template to write an effective appeal letter.   The editable version of this resource is part of our F

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Appeal Letter Sample Opening Lines

    Make sure you grab the reader's attention from the start of an appeal with a killer opening line. Here's a guide to help you c

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