One of my most common recommendations to clients is to start a monthly giving program.
Often times the response that I receive is “we already have a monthly giving program.” To which I reply, “simply having a checkbox on your online donation page (to make the donation a recurring gift) does not qualify as a monthly giving program.”
You need to do more. Create a program and a system to actively market it and you’ll build the momentum you need to make it something that your supporters want to be a part of.
To help you out, here’s great article by fundraising guru Sandy Rees on “How to Start a Monthly Giving Program for Your Small Nonprofit.” Because, even if you already have a program (meaning more than just a checkbox), there are still some great tips on growing support for this important part of your fundraising program.