Fundraising Appeals Toolkit

Productive Fundraising’s fundraising appeals toolkit contains all of the resources mentioned in our presentations and webinars as editable templates. This fundraising appeals toolkit also contains five (or more) optimized, real-life fundraising appeal sample documents. This toolkit is designed to fast track your implementation of fundraising appeals.

The Fundraising Appeals Toolkit Contents Includes:

  • GUIDES & CHECKLISTS
    • Keys to Super Charged Fundraising Appeals Guide
    • Appeal Writing Checklist
  • EDITABLE TEMPLATES
    • Appeal Letter Template
    • Ask String Calculator
    • Mailed Solicitation Follow Up Email Template
    • Mailed Solicitation Follow Up Call Script
  • OPTIMIZED SAMPLES
    • 4 Optimized Appeal Samples (that increased response — doubled in some cases — from the normal, boring, organization-centric appeal that the organization had been sending)
    • Most Effective Envelope Samples

It takes work to put these together and keep them updated, so we don’t give them out for free. However, we don’t feel that it’s right to profit off of the hard work of other organizations. So, we offer the toolkits for a donation (of any amount). The net proceeds from toolkit sales are used to support fundraising research to help us further optimize our fundraising efforts (e.g. through the Association of Fundraising Professional’s Foundation for Philanthropy). It’s just one way that we give back to the sector and we thank you for giving us that ability!

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