Donor Retention: 5 Ways to Create Lasting Relationships (GuideStar)

It’s that time of year.  The time of year when we naturally take a (brief) sigh of relief and focus a bit more on retaining donors than acquiring them.

Right after the influx of calendar year end donations is the ONE time of year where stewardship and retention activities come natural.  Since it’s on your mind anyway, why not add a bit of focus and big picture thinking to your retention strategies. 

Here’s a great article by my fundraising bud, Steven Shattuck, over on the GuideStar blog which will challenge you to think a little deeper about donor retention in your shop …