What’s one of the easiest ways to boost donor retention? That’s simple… survey your donors.
That old fundraising adage “ask your donors for money, you’ll get advice … ask your donors for advise, you’ll get money” is coming into play here.
But don’t make this a big complicated survey. A simple three to five question survey is perfect. No required answers … real simple. Even if they only answer one question it’s a win.
Even if they don’t respond (but they do open it), it can be a win. You took the time to ask for their advise. That is important.
Let them know that you are only surveying current donors because they make your programs happen (they are the heroes!).
It’s one more donor touch point that goes a long way toward proving that you value them as a person, not as a dollar sign.