We’re focusing on finding new donors this month at Productive Fundraising … it’s the focus of our FREE WEBINAR later this month and key factor in driving year end results.
But often times the best place to start looking for those “new” donors is in your database. Focusing on winning back lapsed donors and upgrading lower level donors that show high levels of engagement is a lot easier than starting from scratch.
One of our favorite resources to help with this is an eBook by Steven Shattuck and put out by our friends at Bloomerang. This eBook, “Diamonds in the Rough: A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database” does a great job of 1) explaining how to find prospective donors that are right under your noses and 2) identifying what factors signal a likelihood that a donor could give more to your organization.
Give it a FREE DOWNLOAD and put these strategies into action to help boost your year end fundraising efforts!