What Do Donors Think About Giving NOW? (Mark Phillips)

There’s a ton of information out there already on the impact of the pandemic on philanthropic giving … and more will certainly come. But once piece has risen to the top for me and it’s no surprise that it is scientific based and written by Mark Phillips of the firm Bluefrog in the UK. And yes my American friends, it applies to us as well.

Mark takes a deep dive into donor psychology now that we are months into this. My favorite part was this image showing the new hierarchy of giving for donors and how coronavirus causes fit in:

The full post is definitely worth a read and there’s also a video version. Please check it out and give Mark some love: “What do donors think about giving now that we are 7 months into the pandemic.”