In many nonprofit organizations, the best prospective sponsors and donors are never even solicited! I’m talking about your organization’s vendors or suppliers: the companies where you buy the stuff that is needed to fulfill your mission.
Do you know who your organization’s biggest supplier is? Are they a donor? Did they send a foursome to last year’s golf tournament?
Before we start using our network to find new warm(ish) leads, let’s start internally because these leads are hot! Companies often set aside a portion of the charitable/marketing budget to support current customers. It’s a smart business decision on their end as it helps with client retention. This makes them your best prospective sponsors. Are you accessing these funds from your largest suppliers? All you have to do is ask.