Donors lapse. It happens. No matter how optimized our appeals and communication strategies are, donors will still lapse. In order to r
How to Reactivate Lapsed Donors with One Simple Letter
Continue Reading→
Category: Fundraising Appeals
The Amazing Fundraising Power of the Simple Paper Clip
[yourchannel video="tyUXuEwOUMo"] Resources Mentioned in Video Free donor retention webinarFun paper clips
Don’t Bury the Fundraising Story When Writing Appeals
You've seen them. You'll receive ten (or more) of them this coming December. I'm talking about boring fundraising appeal letters. They start lik
What Do Donors Think About Giving NOW? (Mark Phillips)
There's a ton of information out there already on the impact of the pandemic on philanthropic giving ... and more will certainly come. But once piec
Don’t Let the Mail Sink Your Year-End Appeal
For most nonprofits, the year-end appeal is the biggest mailing of the year. And the window that matters most, late November through December, is
Giving Tuesday: Why I Say Thanks Instead of Asking
Every year on the Tuesday after Thanksgiving, donors' inboxes fill up. Nearly every organization they support asks for a gift on the same day, often
Donor Relations Guru Library: A Treasure Trove of Fundraising Communication Samples
Okay, so here's one of my secrets that really shouldn't be a secret ... The other day one of my clients said "Chad, you have a sample for ever
Should You Give Your Donors an Incentive for Giving?
https://youtu.be/MOHRnj3wsyE Video Transcription: I want to talk a little bit about donor incentives ... the stuff you get when you make a do
Monthly Donor Conversion Request Template [free download]
[yourchannel video="XoS_R3RTrU8"] Monthly donors. They sound great, right? Predictable, recurring, consistent revenue. {cue fundraiser droo
Are You Sabotaging Your Fundraising Just to Save a Buck?
https://youtu.be/2Z0YUiyJmAo Let's talk about my least favorite tool in fundraising. I don't even want to call it a tool, because I don't think