Do you send a printed newsletter? Does it boost donor loyalty and engagement? Is it serving your organization or is it just something you do because you’ve “always done it that way?”
Your donor newsletter needs to ooze with #donorlove and show your donors all the great things that THEY are accomplishing (not what your organization is accomplishing). Make them the hero and give them the credit.
It’s one thing to tell you how to do this and other to show you. My friends Jen Love and John Lepp at Agents of Good do just that in this #donorlove Newsletter Audit. Check it out and optimize your donor newsletter!