How do you talk about your nonprofit organization?
How do your board members talk about your organization? Are they nervous? If so, they’re probably trying to recite your mission statement and totally butchering it.
Make it easy for them … give them a super simple elevator speech to recite that leads right into a story about the impact your organization has had on one person.
Here’s the super simple formula …
- “We help [who],”
- “So they can [do what].”
- “Let me tell you about [first name], [story]”
This is far easier to remember than our boring, jargon-filled mission statements. And exact words aren’t important … just get the basic concept and you’re golden.
Better yet, let your board create the elevator speech. Download my Super Simple Elevator Speech Template and have your board members complete it as an exercise at your next board meeting or retreat.
It’s amazing what can happen when everyone is telling the same story out in the community. You just have to give them the tools to do so.