Julia Campbell: What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Has Facebook become a challenge for your nonprofit organization?

Have you found your level of engagement to be steadily dropping?

Does it seem like your donors and advocates just don’t see your posts anymore?

You’re not alone … I’m hearing this from lots of clients and workshop attendees.  I’m not a digital expert, but I’m frequently on the conference speaking circuit with some of them … including social media guru Julia Campbell.

So, here are Julia’s thoughts on how nonprofits can adapt to Facebook’s algorithm and privacy changes.  It’s a quick read that will shift your thinking and save you from a lot of mental strife!

Fundraising Forecasting Template

Fundraising Forecasting Template

I’m practicing what I preach today.  Rather than creating a fundraising forecasting tool for you, I’m sharing the awesome one that my friend Peter Drury created.  Peter’s a great guy, incredible fundraiser and a fellow #afpeep.  Here’s what he has to say about this great FREE tool …

“Do you ever feel like you’re swimming in information about relationships, prospects, potential asks, completed asks, grant opportunities… and then someone asks you for a forecast? (Usually they don’t ask for a forecast, but instead ask (with anxiety in their voice), “How are we doing this year? Are we going to make our goal? How confident are you we can make it?”

If you’ve ever struggled to answer the anxious questions above, and you’d like a methodical way of responding – that you can update once/monthly and always keep the forecast current – then this template has been made for you! I’ve created this template in Excel, with all formulas embedded, so you can simply swap out the fake names for real ones and use this to impress your board, peers, and executive director. More importantly, it will help keep your work in focus, so that you can more effectively manage opportunities and relationships and, in turn, raise more money.”

Download It Here

How Do You Define “Major Donor” at Your Nonprofit?

How Do You Define “Major Donor” at Your Nonprofit?

It’s time to address one of the most common questions that I receive: “What is a major donor?” or “What level is a major donor?” You all want a number. You want me to say it’s $5,000 or it’s $10,000. I can’t do that because it’s arbitrary. In some organizations it’s $500 and I’ve seen it as $50,000 in some organizations.

But really it doesn’t matter because the next question is, “What are you going to do about it?” What are you going to do with that group of donors that is your major donors? What are you going to do that’s different, that’s special, that makes them feel like this is a personal relationship they have with your organization? Do you know what you’re going to do or you have some ideas? Now the question is, how many donors can you do that for?

For super small one person it might just be 10 or 25. For bigger shops, with a dedicated development director, maybe 50 or 100. Once you know the group that you can support at that level, then you’re ready to define what a major donor is for your organization. So print out the list of all past donors, sort it by the size of last gift and look for the break point.

Wherever that falls, that’s a major donor for you. It can change over time but that’s the level of major donor that you’re capable of supporting at this point in time. That’s what matters. The dollar amount doesn’t matter. It’s all about where you can provide the personal experience that’s going to grow their relationship and their support of the organization.

Get on the “Ask, Thank, Report, Repeat Cycle” with Agents of Good

How do you split your time between the various fundraising activities in your annual fund?

Do you spend more time asking, thanking or reporting?

My friends at Agents of Good, Jen Love and John Lepp, spend a lot of time talking about this in their quest to promote #donorlove throughout the sector.

I had the honor of hosting them as the keynoters for the AFP Central PA conference a few years back (that’s us on their fabulous tour of Hershey’s Chocolate World). While in town, they penned this great, short blog post which really narrows in on where we should be spending our time (HINT: you’re probably not spending enough time on that last part). Check it out now.

Grant Calendar Template [free download]

Have you ever missed a grant deadline? 

Or maybe more likely, a close out report deadline? 

It’s easy to do. What’s the secret to avoiding it? 

Get everything all in one place and check it regularly (monthly, if not weekly).  Give our FREE Grant Calendar Template a download and make it your own.

[click to immediately download to your computer]

How to Raise More Money at Your Fundraising Event

Would like to raise $5,050 more at your organization’s next event?

Are you tired of running all over town picking up donated gift cards for your silent auction which don’t even sell for face value?

Then try a wishboard at your next event and raise more money with less effort.

So, what’s a wishboard?

A wishboard is a stand alone donation board. It consists of 100 spaces where event attendees can make a donation to the organization in any amount from $1 to $100. Once a board is filled the organization has raised $5,050 in contributions.

Typically, wishboard supporters will also support other event fundraising opportunities (e.g. silent and live auction). The wishboard amounts are small. Because of this, wishboard support is often given in addition to other contributions.

Wishboards are an easy way to get more revenue from your event with minimal effort from staff and volunteers.

Here’s a sample of what one looks like …

How does it work?


Adding a wishboard to your next event is quite simple. Here are the steps …

1) Select a specific project or program for which to fundraise (this works far better than unrestricted operating support as it’s something your organization is “wishing for” but does not currently have the funds to purchase);

2) Have a wishboard designed (we can help with this);

3) Decide how the board will be displayed/featured;

4) Assign staff or volunteers to the wishboard at the event and make sure they are trained on what to say (“Would you like to sponsor a few spots on our wishboard? It’s funding ______________.”);

5) Make the purchase process as seamless as possible (Are you using names or bidder numbers? Can they pay instantly via credit card?);

6) Capture contact information so you can follow up after the event to say thank you and keep in touch with them.

How do I make it happen?

You now know everything you need to know in order to add a wishboard to your next event.

Your designer and printer can easily create a wishboard for you.

But to make it even easier, we offer custom wishboards shipped to your door in 3 weeks for just $150 plus tax. If you fill the board that’s $4,900 for your organization after the expense of the board.

Lynne Wester’s Stewardship Report Swap

Do you need to write a donor update or annual report?  Do you want to do something different but are feeling uninspired?

Well, today I share my go to source … Lynne Wester, the Donor Relations Guru.

Lynne conducts the annual Stewardship Report Swap.  This year she and her team received over 1,800 pages of stewardship report samples. These samples include endowment reports, customized top donor reports, annual reports, videos, websites, and more.  Lynne beautifully combines and categorizes them and then puts them out to the fundraising community for free.  Check them out (and her … she’s sassy fun and amazing … she was the first to coin the term “thask”).

How to Get Donors to Read Your Email Newsletter

We all send emails to our constituents. We all send emails out keep in touch and say “Here’s what’s going on with your support” or “Here’s what we want you to know about us.” But how to we title those emails?

So many organizations, simply title them “e-newsletter from ABC Charity.” That doesn’t excite me. That doesn’t make me want to open it.

What’s the average open rate for a non-profit email? Statistics range from 15 to 25% on average. That means only 15% of your donors actually even open your email, let alone read them. So you have to do something to excite them. You have to make it fun.

So put IMPACT in that subject line. Impact. Impact is what we need in there. So, something like “Because of you, Johnny had a place to sleep last night” or “Without you, this wouldn’t happen.” Or even a little bit of shock and awe or a cliffhanger like “Martha doesn’t have a solution…”

That’s the way we get our emails opened. Can you do a better job of titling your emails?

Steven Screen’s 3 Things to Become Great At

Are you familiar with Steven Screen’s work? If not, you should be. He’s a fundraising direct mail ninja and partner at The Better Fundraising Co. Steven is always publishing insightful blog articles that cut right to the chase and explain what needs to be done for fundraising success.

Here’s a great recent example: “The Three Things to Become Great At.” Check it out and show him some love.

Donor Touch Point Listing

So we all know that we should contact our donors more frequently, but not by asking. However, in the middle of trying to tackle our 172 item to do list it’s hard to be creative and come up with those outreach ideas that engage donors and make our organization stand out from the crowd.

Fear not, here are @fundraiserchad‘s top 25 ideas for reaching out to donors that don’t involve yet another ask. It’s free … give it a download today!

Chad loves providing ACTIONABLE fundraising tips to small nonprofits.  He’s building the best FREE fundraising resource library out there.  Want to know when there’s something new?  Then opt in for email updates ... Oh, and he’s known to give away free swag to subscribers … including $100 donations to your cause!
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